Normally we would start like this:

We are one of the most respected distributors in Europe for musical instruments and pro audio with more than 35 years of experience in the industry…

Well, we are…

BUT… getting to know us personally in a conversation or meeting is much more important to us than all these marketing terms – we save them for your product. Because trade and cooperation in partnership are a matter of trust!

Nevertheless, we would like to mention one thing. We carefully select our products according to innovation and quality. This way we make sure that we represent and sell our partner brands with full conviction and passion. Our portfolio mainly includes electronic musical instruments such as guitars, synthesizers, studio equipment and accessories.

Want to know all the details? Click here for our detailed company profile!

Contact for manufacturers

Contact for manufacturers

Joachim Flor
+49 (0) 2642-959409-0
sales@b4-distribution.com

Contact for dealers

Contact for dealers

Volker Buchele
+49 (0) 2642-959409-4
volker@b4-distribution.com

Contact for manufacturers
Joachim Flor

Contact for dealers
Volker Buchele

Team

Joachim

Joachim Flor
CEO

Marco Ragni
Business
Development

Haibin

Haibin Wu
CFO

Britta

Britta Speich
Order Management

Volker

Volker Buchele
COO

Gunther

Gunter Gräfe
Sales Team

Benoit

Benoit Florée
Sales Team France

Julia

Julia Bach
Marketing

Kathleen

Kathleen Klaus
Marketing

Evi

Evi Carroll
Accounting

Roger

Roger Keller
IT

Heiko

Heiko Künzel
Support

Winfried

Winfried Schuld
Support

Ralf

Ralf Elsmann
Service Center

DJ Rep

DJ Rep
Service Center Schweiz

Heiko

Heiko Reifenberg
Guitar Specialist

Mirek

Miroslaw Pindus
Warehouse

Dominik

Dominik Lanzendörfer
Warehouse

Our story

B4-Distribution was founded by Kurt Wangard and Joachim Flor.

As early as the mid-1980s, they represented well-known companies and major brands such as Steinberg, E-MU, Waldorf, Novation, PPG, Simmons, Midiman, Access and Hartmann in a wide variety of constellations, to name just a few.

Joachim founded the Flor trading agency and took Kurt on board. They initially specialized as representatives for Germany and Austria only. The expansion to comprehensive sales activities was the next logical step and the birth of B4-Distribution.

They have always attached great importance to competently representing and selling first-class products from selected manufacturers with the greatest passion. It is not without reason that well-known companies have always placed their trust in them over the long term. The company has been growing steadily since it was founded and now has 15 employees.