Normally we would start like this:

We are one of the most respected distributors in Europe for musical instruments and pro audio with more than 35 years of experience in the industry…

Well, we are… 

BUT… getting to know us personally in a conversation or meeting is much more important to us than all these marketing terms – we save them for your product. Because trade and cooperation in partnership are a matter of trust!

Nevertheless, we would like to mention one thing. We carefully select our products according to innovation and quality. This way we make sure that we represent and sell our partner brands with full conviction and passion.  Our portfolio mainly includes electronic musical instruments such as guitars, synthesizers, studio equipment and accessories.

Want to know all the details? Click here for our detailed company profile!

Contact for manufacturers

Kontakt für Hersteller

Joachim Flor
+49 (0) 2642-959409-0

Contact for dealers

Kontakt für Händler

Volker Buchele & Michael Hein
+49 (0) 2642-959409-4 / +49 (0) 2642-959409-5 /

Contact for manufacturers
Joachim Flor

Contact for dealers
Volker Buchele & Michael Hein

This is us!


Joachim Flor

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Haibin Wu

britta final

Britta Speich
Order Management


Volker Buchele
Sales Team

Benoit Image

Benoit Florée
Sales Team France

Roger foto website

Roger Keller


Julia Bach

kathleen foto webseite

Kathleen Klaus

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Miroslaw Pindus


Dominik Lanzendörfer


Evi Carroll


Heiko Künzel

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Winfried Schuld


Ralf Elsmann
Service Center

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DJ Rep
Service Center Schweiz


Heiko Reifenberg
Guitar Specialist

Our story

B4-Distribution was founded by Kurt Wangard and Joachim Flor.

As early as the mid-1980s, they represented well-known companies and major brands such as Steinberg, E-MU, Waldorf, Novation, PPG, Simmons, Midiman, Access and Hartmann in a wide variety of constellations, to name just a few.

Joachim founded the Flor trading agency and took Kurt on board. They initially specialized as representatives for Germany and Austria only. The expansion to comprehensive sales activities was the next logical step and the birth of B4-Distribution.

They have always attached great importance to competently representing and selling first-class products from selected manufacturers with the greatest passion. It is not without reason that well-known companies have always placed their trust in them over the long term. The company has been growing steadily since it was founded and now has 18 employees.